Where Cult Brands Are Born
Let me gift you a step-by-step course that’ll teach you exactly how to setup Google Analytics AND get the info you need from it to grow your brand. {All delivered in laymen’s terms you can actually understand and implement!}
Branding is everywhere. The only way to escape it is to live in a sad little box. Actually, never mind, that box has branding too.
Think about your very favorite blogs. What do you love about them? The content? Probably. The blogger? Oh yeah. The brand? Subconsciously, I bet you love that too!
There are a lot of different things we enjoy about brands: their logo, their voice, their colors, their topic, the solutions they offer, and on I could go.
But the thing that all parts of a brand come together to create is an experience.
The brands we remember best are the ones that leave us with a positive feeling and give us something memorable we can relate to. Let’s start by going over a few benefits you’ll receive if you create a killer brand experience for your blog and business.
Photoshop is the mother of all image editing programs and most people assume that it wields power way beyond their level of understanding. While it does have quite a few bells and whistles that you’ll probably never use as a solopreneur it’s really not as complicated as you think. If you’ve taken the time to learn other image editing programs like PicMonkey or Canva there’s no reason why you can’t learn Photoshop.
The purpose of this newbie friendly guide to creating images with Photoshop is to help shorten your learning curve and to point out what tools are most useful as you set out to create kick-ass graphics for your never-ending biz projects.
OK so why even take the time to learn Photoshop when PicMonkey, Canva, and many other online tools seem to work just as well?
Good question!
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The jubble of data in Google Analytics is confounding to most people. While, as of now, you might consider yourself amongst that number, your confusion is about to be vaporized. Google Analytics, like most complex contrivances, ends up being quite simple once you understand how to use it to your benefit.
Gaining the most out of your website data begins with knowing what you want out of it. If you stare at data and hope for wisdom to leap out at you, well, that’s no different to rolling bones or reading tea leaves.
All analysis begins with a QUESTION. I’ve spoken to a few hundred bloggers, small businesses and website owners and I’ve asked them all, the same question: [Read more…]
After years of working in digital marketing – I noticed something. I saw a direct connection between the amount of money I made, and the amount of people I had on my email list. When my email list grew, my sales grew.
If you’ve ever heard the saying: “The money is in the list” – guess what? It’s TRUE.
Those dreams of making more money, scaling your business up, and selling while you sleep – will all happen when you have an email list of people who love your brand.
If you want to get your brand out there and sell your products or services – you have to use the tools available to get in front of your ideal audience.
Ahhh, social media.
As business owners and entrepreneurs we have a love-hate relationship with it.
On one hand, social media is absolutely essential to our business’s growth and exposure. It allows us to strengthen relationships and loyalty with our current clients and fans, as well as cultivate new relationships with potential customers.
Whether you’re on Facebook, Pinterest, Instagram, YouTube or even Snapchat, thousands of potential clients and fans are looking for exactly what you offer; whether you’re in the hospitality industry, arts and entertainment, health and wellness, online coaching or you have a brick-and-mortar business.
On the other hand, social media can be a huge source of stressful. It’s hard to keep up with all the different platforms, post regularly, engage with current and potential followers AND do everything else on your sky-high to-do list.
And let’s face it, social media can also be the biggest time-suck in the whole world. I mean, you just wanted to take a quick break on Facebook, then 30-minutes later you’re looking through your ex-boyfriend’s cousin’s pictures of Cabo. FML.
Let me give you the turn by turn directions you need to turn Pinterest into your largest source of traffic and sales.
What do you need in order to build and monetize a successful blog?
The answer is simpler than you think:
This is by far the most important part of your business.
As Pat Flynn of Smart Passive Income puts it:
One of the biggest mistakes I made as a blogger and business owner was not starting an email list right from the start.
Pat’s blog is a million-dollar business. It’s THAT important.
At the same time, you’re trying to figure out how to grow your blog traffic.
And that’s a major challenge!
But remember this:
You can have all the traffic in the world. To make money as a blogger it needs to convert into subscribers.
Creating exhaustive, compelling and, above all, helpful content for your clients and potential customers is an essential part of any online business’ marketing strategy. You need to prove beyond a doubt, and better than anyone else out there, that you know your stuff and have information worth paying for.
The teeny, tiny, teensy problem? You’re only one person (or maybe a small team), and those blog posts can take up to 10 hours to compile. That YouTube video showing a screencast tutorial on your favorite tool takes 5+ hours to do after the recording, editing, rendering, and posting is complete. Don’t even get me started on podcasts that require scheduling interviewees, recording and editing, too.
When you’re a small operation trying to get the word out about your business and expertise quickly enough to keep it fresh on a weekly basis,
The answer: content repurposing. [Read more…]
Have you ever felt this way?…
You are about to go to bed at night and you’re tired.
Nah, who are we kidding?
You are freakin’ EXHAUSTED!
If someone were to record a video of you dragging your body toward your bedroom with drool down your cheek, it would look like a trailer for the next episode of The Walking Dead.
And the crazy part?
You know that you will be in even WORSE shape tomorrow.
Why?
Because you will spend most of the night DREADING the fact that no matter what you do…
your never-ending growing to do list is about to DROWN you.
It’s just a matter of time before you become BURNED OUT… [Read more…]
