Where Cult Brands Are Born
Of course you do!
Would you believe you’re only 5 simple steps away from that?
I only launched The Branded Solopreneur a year ago and I’m already bringing in a full-time income….and it’s because of these 5 steps!
My blogger bestie, Daniela Uslan {who is one of the fiercest blogging badasses I know} and I are joining forces to bring you an actionable blogging profit blueprint. [Read more…]
If you’ve been paying attention to social media lately, you’ve probably noticed a little (getting bigger by the second) app called Periscope.
If you haven’t heard of it, Periscope is a live streaming app that allows anyone with a smart phone to turn their lives into a television show.
I’ve scoped from the Great Sand Dunes in Colorado, from South Beach in Miami, and from my parents’ backyard. (The most memorable moment on any of my scopes was when, in the middle of my talking to my younger sister, she turned away from the camera and let out a loud belch. It was her first time on Periscope.)
Periscope isn’t just a fad. It’s a powerful way of growing your brand and connecting to your audience. [Read more…]
I don’t know about you but I’ve got a PhD in ‘learning the hard way’.
In fact, if you ask my folks they’ll tell you it’s my mug next ‘stubborn’ in the dictionary.
Look, you can read books, watch tutorials, take courses and study how other successful brands are doing things, but there’s nothing like the boom juice of learning from the mistakes of those that are where you want to be {ok, at least in the general direction}.
Boy have I made a L-O-T of mistakes over the last 4 years I’ve been building online brands.
A lot people think I came out of the gate successful with The Branded Solopreneur {pppfffttt, NOT!}, but the truth is I’ve had several brands before this and each of them tanked because of specific mistakes I made. {face palm}
While there’s NO one size fits all formula for brand success, there ARE several common mistakes that most solopreneurs make during their brand building journey. Mistakes that can delay your success months, even years {I’m living proof!}. No thanks, right?!
That, my badass, is why I want to pull back the wine stained curtains and share with you the 10 biggest mistakes I’ve made and how I’ve overcome them. [Read more…]
Your brand is ripe for a cornucopia of individuality. In fact, there’s a combination of ingredients that when combined will create a mouth watering recipe for your unique brand identity.
➽Build brand recognition with your readers
➽Stand out online in the sea of sameness on social media
➽Craft a signature visual calling card you’ll become synonymous with
This recipe is exactly what I’m breaking down in this mini course! [Read more…]
I’m a millennial.
Born in 1985, I never really learned the concept of failure. In fact, most of us millennials will recall receiving participation ribbons just for showing up. We were told daily that we could be anything that we wanted.
We’re also the generation that has never known life without computers.
It should come as no real surprise then that roughly half of all bloggers are millennials, born somewhere between 1980 – 1995. And while the tendency to embrace emerging technologies has been a mostly positive thing for our generation, we are also prone to impatience and narcissism.
We popularized the selfie, after all.
And why shouldn’t we be narcissistic? Our mothers told us every day growing up that we were special, right?
Shouldn’t that translate into publishing really special blog content?
Surely if we hit that magical Publish button in WordPress, readers will flock by the thousands to capture our every word…
…won’t they? [Read more…]
Your ability to build brand recognition relies heavily on how consistently you represent your brand in everything you do.
Your marketing emails {or newsletters} are no exception!
When someone gives you access to their inbox the last thing you want to do is drop the ball by deviating from your branding. That’s only going to dilute your brand building boom juice.
Email is when you really need to bring it. It is the most personal touch point you have with your audience.
This is when you have the ability to talk to someone not in the rush and fleeting attention of their social feeds but in the comfort and safety of their personal space. It’s how wisely you use this personal touch point that will determine how deep a connection you can form.
The secret to branding emails is to bring all the right fixings to the table. [Read more…]
I’m not kidding when I say – I want your subscribers to re-freaking-joice when they see your name in their inbox. I don’t want them to consider, even for a second, hitting the evil delete button (how dare they?) when they see your emails…at LEAST until they’ve read the whole thing approximately 3 times.
Which is why today, I want to share with you 14 quick and easy tips on how to create a newsletter that isn’t a snoozeletter (Ha! I just made that word up! You like it?) and that makes the people on your email list oh-so-happy they subscribed.
Do you have website shame? Or maybe you’re just totally overwhelmed by the tech side of WordPress. If so, you’re not alone!
In fact, admitting it is the first step.
The next step is to commit to investing your time and a small portion of your piggy bank into creating a WordPress website, which is exactly what this post is all about.
I’m going to walk you through the entire process of creating a WordPress website {from domain to launch and beyond} that people will love to visit and devour again and again, including my go to WordPress and website resources.
So without further adieu, let’s dive right in!… [Read more…]
There are two sure fire ways to make a blog image {whether that be a photograph, pattern, screenshot, etc} more powerful….
One of the easiest ways to kill both of those birds with one stone is to use a transparent overlay!
A transparent overlay is simply a shape with the transparency dialed down that lays on top of a background image.
➽They offer an even backdrop of color for adding text so it’s actually readable
➽Gives you an aesthetically pleasing way to infuse your branding color palette into your images
Here are 3 types of transparent overlays that work like gangbusters on blog images: [Read more…]
The difference really boils down to the cha-CHANG!
Here’s the sitch:
I was recently introduced to two of the coolest dudes, Todd Schwartzfarb and Brandon Yanofsky, who run WP Radius, which is an EPIC brand they created to take the overwhelm and headache out of your WordPress website. These two are real deal Holyfield WordPress superheros! True story.
Which is why I KNEW I had to get them on a mini course, no matter what wooing, courting, groveling or begging it took, to share their cream of the crop blog monetizing strategies. Fortunately for my self respect they said ‘hell yeah’ right away.
Tough love time: Finding effective ways to leverage your blog to fill up the ole piggy bank is mandatory if you’re blogging in the name of brand building and lofty entrepreneurial dreams. Unfortunately there’s not a one size fits all formula.
There are several ways you can monetize your blog, which is exactly what the guys will be tackling in this mini course! [Read more…]
I’m a straight shooting, wine guzzling, shoe hoarding, sassy Italian, born and raised in California whose favorite word starts with an F and rhymes with “tuck”.
There’s not much I won’t say or do for a laugh, even if (and it usually is) it’s at my expense. I’ve spent most of my life pinging and ponging between the black and the white, searching for that perfect shade of grey.
Click here to hear my story…
