Tina Moreau, the owner and creator of The Heroine Bookstore, an online curator and purveyor of new and old books that feature female main heros, hired me to create a signature brand identity for her new store. She wanted it to ooze everything girl power, without being even slightly fem.
We took a lot of inspiration from book and mortar bookstores. She loves the ambiance and community around bookstores and wanted to make sure that came through loud and clear in her style. I took her lead and I have to say things turned out fan-freaking-tastic. Check it out…
FINAL BRAND STYLING