A brand is as close to a person as a non-living entity can be. It has heart, soul, values, turn-offs, and most other inner workings that a real person has.
What a brand is not, is the back-end, boring shit that goes on behind close doors. That’s business.
People aren’t going to connect to the systems in your business, they’re going to connect to the heart in your brand.
Answer the following questions as your BRAND. As you, a real person, with real personality traits (which is especially true if you don’t actually have a brand…yet!).
Don’t over think things, this is not a test you can fail! #thankgod