**This is a guest post by Katherine Sullivan from MarketingSolved.com**
After years of working in digital marketing – I noticed something. I saw a direct connection between the amount of money I made, and the amount of people I had on my email list. When my email list grew, my sales grew.
If you’ve ever heard the saying: “The money is in the list” – guess what? It’s TRUE.
Those dreams of making more money, scaling your business up, and selling while you sleep – will all happen when you have an email list of people who love your brand.
If you want to get your brand out there and sell your products or services – you have to use the tools available to get in front of your ideal audience.
Why is growing your email list so important for you and your business?
Starting with social media, I’ll be the first to tell you that social media can truly build your business. That’s exactly how I built my business. However, there are a lot of uncontrollable factors with social media.
There’s no guarantee that your fans will see your posts. [Read more…]