**This is a guest post by Lindsey O’Connor from SpiritualBadassLife.com**
Ahhh, social media.
As business owners and entrepreneurs we can sort of have a love-hate relationship with it.
On one hand, social media is absolutely essential to our business’s growth and exposure. It allows us to strengthen relationships and loyalty with our current clients and fans, as well as cultivate new relationships with potential customers.
Whether you’re on Facebook, Pinterest, Instagram, YouTube or even Google+, thousands of potential clients and fans are looking for exactly what you offer; whether you’re in the hospitality industry, arts and entertainment, health and wellness, online coaching or have a brick-and-mortar business.
But, on the other hand, social media can be kind of stressful. It’s hard to keep up with all the different platforms, post regularly, engage with current and potential followers AND do everything else on your sky-high to-do list.
And let’s face it, social media can also be the biggest time-suck in the whole world. I mean, you just wanted to take a quick break on Facebook, but then 30-minutes later you’re looking through your ex-boyfriend’s cousin’s pictures of Cabo. FML. [Read more…]